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Soft Nostalgia

Instagram-worthy, homely and soft imagery are currently influencing our digital space. Featured on social and content channels, as well as brand editorials, the significance of this imagery is ever growing as the need for ‘natural’ and vintage-based inspiration draws from the desire to move away from over-stimulated ‘fast-fashion’ culture. Maybe without knowing it, we are showing a desire for well made, classic pieces that let our natural selves be truly seen.
Soft Nostalgia Fashion

Cue the next major trend inspiring our design team – ‘Soft Nostalgia.’ Neutral colours and commercial shapes provide the basis for the soft lines and organic textures that can be seen in garments and accessories alike. Soft Nostalgia is rooted in vintage prints and qualities, but focused on looking fresh and relevant to today’s shopper.

Our Kali frame in Pink Glitter is a beautiful warm pale pink throughout. The subtle gold flash on the lens gives off a soft bright glow to the face, enhancing your natural beauty. The classic shape is timeless and flatters all face types, while the unique acetate and metal colours update this piece and give it a one-of-a-kind look. The ‘second skin’ appeal of our Kali frame is a reflection of Vow’s vision of Soft Nostalgia.

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