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Trend Hunter: Future Sport

The design process can be different for all creatives, but always has a basis in interpretation of experience. Our sensory and emotional observations lead us to express and create. With each upcoming season the Vow team look at trends on the market and in street style for design inspiration - filtering through shapes, colours and patterns to create a high quality and fashionable collection of eyewear styles.
Future Sport Trend Hunter
We want to share this process with you in a series of blog posts focused on our creative process when interpreting trends and designing styles in our range. We are presenting our mood boards to give you an exclusive insight.

The first major trend of the season that has inspired us to create our Azalea and Dahlia styles is 'Future Sport'. On the catwalks and in street style, we are consistently seeing bright and bold colours and glossy surfaces, giving us an optimistic outlook toward the future. Non-traditional ready-to-wear materials such as vinyl and rip-stop, along with closures inspired by sportswear accessories such as toggle ties, carabiner clips, and plastic buckles are prominent in this trend as the market continues to feature pieces heavily influenced by active-wear.

The Azalea White Pearl features a sleek combination of iridescent & transparent high quality acetate with chic matte black accents and a perfectly crafted solid smoke lens. The unique shape of this style, with its graphic silhouette, widened temples and acetate nose bridge, is thoughtfully inspired by the Future Sport seasonal trend.


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