VOW LONDON is the brainchild of a design studio with over 20 years experience designing sunglasses with a vision to bring a fierce edge to modern eyewear.


Combining luxe quality and directional urban style, our mission is to provide the world with innovative luxury womens sunglasses at an accessible price point.


Our design philosophy draws inspiration from vintage classics and encompasses colour trends, cutting-edge shapes, and a love for glitter acetates.


All our luxury sunglasses are handmade using high-quality acetates and hinges, scratch-resistant lenses, and include 100% UVA and UVB protection as standard.


Building a cult following of fashion influencers and celebrities whilst gaining traction with both print and online press coverage, you can find us in iconic department stores such as Fenwicks and House of Fraser, and on ASOS.


We are currently collaborating with Vogue for the VOGUE 100 exhibition at the National Portrait Gallery.


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