With over 20 years design experience and a vision to bring a fierce edge to modern eyewear, VOW LONDON provides innovative luxury women’s sunglasses at an accessible price point.
Our design philosophy draws inspiration from vintage classics and encompasses colour trends, cutting-edge shapes, and a love for glitter acetates. All of our styles are handmade using high-quality acetates and hinges, scratch-resistant lenses, and include 100% UVA and UVB protection as standard.
With a dedicated following of fashion editors and influencers, you can see VOW LONDON in the likes of Grazia, LOOK, and HELLO! Fashion Monthly, and previous collaborations include the VOGUE 100 exhibition at the National Portrait Gallery. You can also find our sunglasses in iconic department stores such as Fenwicks, House of Fraser as well as on ASOS.
Combining luxe quality and directional urban style, VOW LONDON is the go-to brand for modern, quality eyewear without the luxury price tag.